Google Ads Case Study
The Company:
In my current position I handle the ads for Law firm based on Tacoma, Washington.
The company already had an ad account running but was trending downward in clicks and impressions. I had turn this around and make it cost efficient simultaneously.
The Challenge:
I updated the ad copy, and fixed the ad rank.
I switched the landing pages out and made them tailored for their actual service.
I took the budget from some redundant campaigns into the well performing ones.
I added lot of negative keywords, to reduce wasted ad spend.
I switched to maximize clicks and planned to switch to maximize conversions later.
The Strategy:
The Outcome:
After a month and a half, results started to show. This included:
Increased traffic.
A higher conversion rate.
Two weeks after I was able lower the CPA by 10%