Google Ads Case Study

The Company:

I partnered with a real estate company for several months. I was in charge of setting up and managing google ads

The Challenge:

The company relied on word of mouth for leads, and had made little headway in marketing and SEM. I had to increase the quality and quantity of their leads in an area where real estate is very competitive.

  • I tailored the ads to target people in the area or interested in moving to the area.

  • I increased budgets for Tuesday and Thursday after work hours, and tailored to mobiles. This when people browsed houses the most.

  • I tailored a b2b campaign separately for the farm lots being sold.

  • I installed form tracking and call tracking.

The Strategy:

After 3 weeks, results started to show. This included:

  • Increased traffic of 33%

  • A CTR of 9%

  • The leads increased by 10%

  • After a couple months, I was able to lower the CPC by 17%.

The Outcome: